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Home > Latest News > Acquisition plans for Unilever

More acquisitions planned for Unilever

Press reports indicate that the recent acquisition of haircare brand TIGI by Unilever, the consumer goods giant, is only the beginning of what is thought to be a series of purchases yet to come. According to the reports, the company, whose long list of brands include Dove, Hellmann’s, PG Tips, Persil and Vaseline, are looking to extend their personal care range in addition to acquiring more consumer food brands.

According to the Sunday Times, Unilever is in bidding wars with Nestle over the purchase of Alpro Soya - a European business which is rumoured to currently fetch bids of £200m - while simultaneously planning the acquisition of Baltimore, the Russian ketchup maker for an estimated £50m.

Having gone through a reduction of its branded portfolio under the its former executive Patrick Cescau, it appears Unilever is now shifting its strategies to point in the opposite direction, if one is to judge from this recent acquisition hunt. Specifically, it is thought the company is looking to increase the number of brands in their personal care range through the purchase of Sara Lee’s arm of personal care brands, which includes Sanex deodorant and Brylcreem hair gel.

Founded by William Hesketh Lever in the late 19th century as a seller of soap and cleanliness products, Unilever has today grown to gigantic proportions, encompassing several brands of consumer products, and by its own estimate sells 150 million products worldwide every day.

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