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The Gaymer Cider Company has become the object of an acquisition by C&C
Group who make Magners cider. This acquisition is worth £45 million to
Constellation Brands, the current owners of Gaymer Cider Company. They
have chosen to sell this business which produces several cider brands in
the UK including Olde English, Blackthorn and, of course, Gaymers. C&C
group have been successful in raising finance through a bank facility
worth £60 million.
The Gaymer Cider Company currently
employs 250 staff at their bases in Somerset and Bristol. In the year
ending February they had generated sales of £64 million. Meanwhile, in
the six months to August of this year, C&C Group who are based in Dublin
reported a decrease in their Revenue of ten and a half per cent to 257.5
million Euros. Their operating profits were also down to 57.4 million
Euros, a decrease of 13.6 per cent. Their existing cider, Magners, has
struggled to compete against Gaymers and other ciders on the market
despite a promising start in since 2005. Now this acquisition from
Constellation brands is set to triple C&C Group's business valuation,
since the UK cider assets of Constellation have a total business
valuation of around £43.5 million.
Commenting on their
corporate development, Chairman of C&C, Tony O'Brien, said: “The
acquisition enhances our product portfolio, creates operating synergies
and delivers value for our shareholders.”
Speaking about
the acquisition, C&C chief executive John Dunsmore said: “This
transaction strengthens out position within the world's largest cider
market and broadens the scope of the group's existing cider offering.
The acquisition should be completed shortly after the new year as long as the
Office of Fair Trading approve the transaction.