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Home > Latest News > Castlemaine XXXX to be withdrawn from sale in UK

Castlemaine XXXX to be withdrawn from sale in UK

It has been announced by Australian drinks corporation Lion Nathan that the Castlemaine XXXX brand will be withdrawn from sale in the UK next year. It is currently brewed under license in Britain by Anheuser-Busch InBev at the Samlesbury Brewery in Lancashire, North West England.

The brewing of Castlemaine in Australia commenced in 1748 but only made its first appearance on UK shelves back in 1984. A 375ml ‘tinnie’ was launched in the UK in 2006 to match the standard can size in their market. The licensing deal with Anheuser-Busch InBev expires in June and will not be renewed. Lion Nathan commented that this move was as a result of “challenging market conditions” within the lager market in the UK.

The group released a statement which read, “In an increasingly globalised world, Lion Nathan believes maintaining varied brand positioning in different markets is not in the best interests of the XXXX brand.”

Anheuser-Busch InBev stated, “InBev is informing stockists of the decision and will continue to work with them to ensure that the InBev range of brands – including Stella Artois, Beck’s and Budweiser – reflects their consumer profile and commercial needs.”

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