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Case Studies: PrismaStar
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£2m Investment in PrismaStar by Octopus Ventures
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PrismaStar was set up in 2005 by a team of ambitious business experts who aimed to plug the deficiencies in the world of product search. The company has worked tirelessly to develop its patented guidance technology, helping consumers find the best products and services tailored to their individual needs. PrismaStar's selector system works by mimicking the way the human mind makes decisions; it examines their needs and the choices available until the ideal compromise is reached.
PrismaStar is one of the leading product search companies in Europe. The Software as a Service (SaaS) specialists had enjoyed five years of strong success but wanted to further exploit its potential by launching a major sales and marketing drive. Beanstalk Management stepped in to successfully oversee and secure crucial venture capital funding on behalf of PrismaStar to help take it to greater commercial heights.
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"I had a very positive experience using a corporate finance house to raise money. I've used private equity in the past, but at our stage of the business, professional corporate finance advisors were key to procuring institutional investors. My only regret was not to have engaged Beanstalk earlier; they are specialists at what they do and got us great terms within a very constrained timescale. Beanstalk proved to be the right choice for PrismaStar and I would have no hesitation in recommending them."
Joshua Tabin
CEO, PrismaStar
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